This article is for Broadcast v3. For earlier versions of Broadcast, click here
With Broadcast, you can suggest a pairing product on any of your Product pages. This allows the customer to purchase two separate products within one product page.
One - Broadcast can suggest a product to pair with. The customer can choose the upsell product from the Cart after adding the primary product.
Two - Customer can add the upsell product to the Cart directly from the main product page and also add the primary product to Cart.
There are two steps involved with setting up upselling:
Use drag-and-drop to position the upsell theme block on your product page:
To pair a product with another, you simply add a tag to the main product with a custom tag. The tag links to the upsell product or links directly to a variant of the upsell product.
Here's an example of a primary product called Carnation. We'll add the custom upsell tag here. This tells Broadcast that when a customer is viewing the Carnation product, to suggest an upsell product as well. The upsell product is the custom tag (Radiance):
We simply add a tag called
_upsell_radiance to Carnation which implies that Radiance is the product we want to promote on the Carnation page
There are three parts to creating your custom upsell tags:
The first part of the tag must start with
The second part of the tag must match the product handle of the upsell item
The last part is the variant id if your product has variants. This is only required for products with variants.
Example of a completed tag without variants:
Broadcast can suggest more than just an upsell product, Broadcast can suggest an exact variant of a product to upsell. This is can be helpful if you're trying to upsell a certain color, size, or weight of the product.
Example of completed tag for a product that has variants:
All Shopify products have a unique product handle. You can easily find the product handle in the main Shopify Admin under Products. Choose any product in your Shopify Admin for Products, then simply used the Edit website SEO link to view details about that product including the handle:
Use that product handle with the prefix of
_upsell_ to make your upsell tag =
If your product has variants, simply add the variant id to the end of the custom upsell tag prefixed with an underscore. Example:
All Shopify products with variants have a unique ID number associated with the product. To find the variant id, browse to the product your Shopify Product Admin, choose the Edit button next to the desired variant and find the variant id at the end of your browser URL address:
In this example, we'll upsell a different product called, Amaranth. This product has variants. To make our correct custom upsell tag, we'll need:
Upsell tag prefix which is always:
We'll need the product handle
Lastly, the variant id for the variant we will be upselling
First, we'll get the product handle:
Great, Now let's get the variant id:
Perfect, we now have everything we need to create our upsell tag:
Finally, let's add this to our primary product called Carnation product so we can upsell the Amaranth two-pack variant:
We can now view the product page for Carnation and see the upsell promotion:
Demo of adding both products to the cart:
In the Cart, Broadcast can stack upsell promotions. If the upsell product itself has an upsell tag to another product, Broadcast will promote both in the cart if the buyer adds the first upsell item.
Example: The primary product is Carnation. Carnation has an upsell product called Amaranth. Amaranth also has an upsell product called Radiance.